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Beginning in August 2011, Juice It Up! began retrofitting its locations with Raw Juice Bars. [ 1 ] [ 2 ] [ 3 ] [ 10 ] This allowed the company to offer additional beverage blends beyond its smoothies that were also healthy and functional, and the first Raw Juice Bar opened in January 2012.
Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker.
Starting with Liquiteria in 1996, cold-pressed juice bars first emerged in New York City and have since spread internationally. [9] Though the size of the cold-pressed juice industry is not independently tracked, the 2013 estimates ranged from US$1.6 billion to US$3.4 billion.
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Juicero was founded in 2013 by Doug Evans, who served as CEO until October 2016, when former president of Coca-Cola North America Jeff Dunn took over the position. [4] The company's juicing press was originally priced at $699 when launched in March 2016, [5] but was reduced to $399 in January 2017, 12 to 18 months ahead of schedule, in response to slow sales of the device.
Juicing removes the fiber content of the fruit or vegetable, and the full benefits of the plant is thus not experienced. Re-adding fiber to the juice cannot be equated to whole fruits. [6] There is a loss in non-extracted polyphenols, a class of phytonutrients, in fruit juice compared to whole plant foods. [7]
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