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  2. Personalization - Wikipedia

    en.wikipedia.org/wiki/Personalization

    With explicit personalization, the web page (or information system) is changed by the user using the features provided by the system. Hybrid personalization combines the above two approaches to leverage both explicit user actions on the system and implicit data. Web personalization can be linked to the notion of adaptive hypermedia (AH). The ...

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  4. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing, also known as one-to-one marketing or individual marketing, [1] is a marketing strategy by which companies use data analysis and digital technology to show adverts to individuals based on their perceived characteristics and interests.

  5. Personalized search - Wikipedia

    en.wikipedia.org/wiki/Personalized_search

    Search personalization takes the objectivity out of the search engine and undermines the engine. "Objectivity matters little when you know what you are looking for, but its lack is problematic when you do not". [34] Another criticism of search personalization is that it limits a core function of the web: the collection and sharing of information.

  6. Personalization management system - Wikipedia

    en.wikipedia.org/wiki/Personalization_management...

    A personalization management system (PMS) is an integrated software solution that enables users in an organization to manage and deliver personalized messages, campaigns, and interactive experiences to consumers across different communications channels and devices.

  7. Marketing automation in email campaigns - Wikipedia

    en.wikipedia.org/wiki/Marketing_automation_in...

    Personalization allows businesses to tailor their email content to each recipient. This could involve customizing the greeting or delivering personalized product recommendations based on previous purchases or browsing history. [7]

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