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A 1930s label for McEwan's IPA. India pale ale was well known as early as 1815, [28] but gained popularity in the British domestic market sometime before then. [28] [29] By World War I, IPA in Britain had diverged into two styles, the premium bottled IPAs of around 1.065 specific gravity and cask-conditioned draught IPAs which were among the weakest beers on the bar.
Worthington officially renamed their India Pale Ale White Shield from 1950. 92,000 barrels of White Shield were brewed in 1952–53. [ 13 ] Bass announced that White Shield would be discontinued in 1961: it was unpopular with many publicans as it had to be stored at a certain temperature and could not be served chilled.
The beers were sold predominantly in Scotland and the north of England; a small amount was exported to Italy. [44] 2012 saw the launch of McEwan's Export in bottles, and a new seasonal cask-conditioned golden ale called McEwan's Gold. [43] [46] In 2013, export sales to Canada were resumed, having been discontinued under Heineken. [47]
Demand for the export style of pale ale, which had become known as "India pale ale" (IPA), developed in England around 1840. IPA became a popular product in England. [18] Some brewers dropped the term "India" in the late 19th century, but records indicated that these "pale ales" retained the features of earlier IPA. [19]
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In order to differentiate themselves from other brewers, Worthington labelled their beers with alphabetical letters: their Burton Ales were called G, F and D, their light dinner ale was labelled M. [12] Worthington E was an India Pale Ale, a competitor to Bass Pale Ale. [13] By 1880, Worthington's IPA was challenging Bass's sales in the home ...
Simonds was a pioneer of pale ale in the 1830s, including India pale ale which the company exported to the British army in India. In the 1870s, they developed a lighter beer called 'SB' (Season's Brew) and, in the following decade introduced a new system of fermentation known as the 'Burton Union Method'.
European-style beer was introduced in India by the British. By 1716, pale ale and Burton ale were being imported to India from England. [4] To protect the beer from spoiling during the long journey, it had to have high alcohol content and hops were added to it. This led to the invention of India pale ale in about 1787 by Bow Brewery. [13] [14]