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A 1930s label for McEwan's IPA. India pale ale was well known as early as 1815, [28] but gained popularity in the British domestic market sometime before then. [28] [29] By World War I, IPA in Britain had diverged into two styles, the premium bottled IPAs of around 1.065 specific gravity and cask-conditioned draught IPAs which were among the weakest beers on the bar.
Simonds was a pioneer of pale ale in the 1830s, including India pale ale which the company exported to the British army in India. In the 1870s, they developed a lighter beer called 'SB' (Season's Brew) and, in the following decade introduced a new system of fermentation known as the 'Burton Union Method'.
It was during this time that McEwan's India Pale Ale, the beer that was the foundation for much of the company's reputation, was first labelled Export. [8] By the 1870s, McEwan's brewery employed 170 men and boys, and its beers were widely available in England. [6] [9] By 1880, the brewery site covered 12 acres. [6]
Worthington officially renamed their India Pale Ale White Shield from 1950. 92,000 barrels of White Shield were brewed in 1952–53. [ 13 ] Bass announced that White Shield would be discontinued in 1961: it was unpopular with many publicans as it had to be stored at a certain temperature and could not be served chilled.
Lion was originally an India Pale Ale (IPA) but the beer style was changed in the 1960s to a lager. [4] Lion remained the number one beer in India for over a century from the 1840s until the 1960s. After this, another Mohan Meakin brand, Golden Eagle, took the number one place until the 1980s, when Kingfisher became number one. [ 4 ]
Demand for the export style of pale ale, which had become known as "India pale ale" (IPA), developed in England around 1840. IPA became a popular product in England. [18] Some brewers dropped the term "India" in the late 19th century, but records indicated that these "pale ales" retained the features of earlier IPA. [19]
In 1928, the business was sold to Oland Brewery, which was in turn sold to the Labatt Brewing Company. Following a number of mergers and acquisitions, Labatt's is now part of Anheuser-Busch InBev. [2] Since 1928, parent companies kept the brand alive, and by the 1990s Alexander Keith's India Pale Ale (IPA) was the most popular beer in Nova ...
European-style beer was introduced in India by the British. By 1716, pale ale and Burton ale were being imported to India from England. [4] To protect the beer from spoiling during the long journey, it had to have high alcohol content and hops were added to it. This led to the invention of India pale ale in about 1787 by Bow Brewery. [13] [14]