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An artist trying to entertain their audience intends an immediate effect while an employer giving instructions for the rest of the week intends to have a delayed effect on the employees' behavior. Messages can also produce unintended outcomes, such as when the intended receiver does not react as the source anticipated or when the message ...
The communication process begins with the source, marketers must carefully choose a source as it affects how the message will be perceived by the target audience. [ 15 ] Encoding: This is transposing the intended meaning of the message with words, symbols, or pictures to show a message.
For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach to describe the quality of exposure.
Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. [1] Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.
Audience profile: Analysis of audience by selected demographic, psychographic or behavioural variables. Cumulative audience (CUME): The number of different listeners (or viewers) in a given time period; also known as reach. People Using Television (PUT): The number of people (or households) tuned to any channel during a given time period.
In media studies, there are two models used to construct audience reception. These models are defined as (1) The effects/hypodermic model and (2) the uses and gratification model. The effects model focuses on what the media does to audiences, influences is based on the message conveyed within the media.
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It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...