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A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
Previous names are often better placed in the article body (e.g. under a "History" section) than in the lead, especially if there are several of them. Aside from in the lead sentence in its own article, use the most common name found in the sources, whenever practical, when referring to an organization or other trademark name in article text.
Notably, King have gotten a United States trademark on the word "Candy" in the area of video games to protect clones and player confusion for their game Candy Crush Saga. They have also sought to block the use of the word "Saga" in the trademark filing of The Banner Saga for similar reasons, despite the games having no common elements. [63]
Frank J. Zamboni & Co., Inc. has taken a strong stance against its trademark dilution, the Zamboni name being used as a genericized trademark for ice resurfacers; [232] the company holds a registered trademark on the design and configuration of the Zamboni Ice Resurfacer by the U.S. Patent and Trademark Office. [233] Zeppelin: Rigid airship
Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with ...
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