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List of anamorphic format trade names; List of automotive fuel brands; List of bottle types, brands and companies; British Rail brand names; List of car audio manufacturers and brands; List of celebrity-branded perfumes; List of cigar brands; List of cigarette brands; List of defunct consumer brands; List of digital camera brands; Dunlop (brands)
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
You may love McDonald's fast-food, but you know the fun story behind its famous name? Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways ...
Mars, owner of the Uncle Ben's brand, said in 2020 that protests over racial injustice meant "now is the right time to evolve the Uncle Ben's brand, including its visual brand identity."
From Orville Redenbacher to Marie Callender, from Wendy's to Mrs. Fields, there are plenty of food brands out there that took their names from a real-life person. Some were named after their ...
states product benefits (or brand benefits) for users (or potential buyers) [16] implies a distinction between it and other firms' products [17] —with constraints; makes a simple, concise, [note 1] clearly defined, and appropriate statement; is either witty, or has a distinct "personality" [note 2] gives a credible impression of a brand or ...
K-Cup Pods: Green Mountain Coffee Roasters. The popular Keurig cup company Green Mountain Coffee Roasters signed a deal with Costco in 2012 to produce the Kirkland Signature brand of K-Cups ...
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