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The Jones Road, while amazing, does annoyingly flake and smudge and the Merit version — which is a tubing mascara — doesn't give the fullness of this less expensive drugstore find.
Tubing mascara lengthens, volumizes, and curls like traditional formulas, but it's designed to be smudge-free and stay put for hours on end. Shop our favorites here. 15 Tubing Mascaras That Won't ...
Luckily, there’s a hack for that universal problem: no-smudge mascaras. Of course, an award-winning product […] Mascaras no longer have to leave raccoon eyes. Clumpy eyelashes are no fun, but ...
However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [14]
The goal was a non-drying, smudge-proof, long-lasting lipstick that would not smear on clothing or cups. [8] The resultant mixture, formed into a mold, was called "No-Smear Lipstick." In 1948, she and Alfred Berg founded Hazel Bishop Inc. to manufacture these "No-Smear Lipsticks."
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