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Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
General Mills, owner of Betty Crocker, employed nutritionists and cooks to experiment with different ways of "ruining" a cake, such as ingredient omission. [7] Loring Schuler 's Ladies' Home Journal was a publication that also offered baking tips during the Great Depression, recommending replacing eggs with baking powder and using inexpensive ...
Recipes for cake using Betty Crocker-brand cake mixes were a staple of early editions of the book. [ 6 ] The recipes in the first edition are "basic" according to a modern review, and many are "grossly outdated"; there are several recipes for hamloaf and an "international" recipe for "Spaghetti Oriental". [ 12 ]
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Confetti cakes date at least back to the 1950s; a 1956 Betty Crocker advertisement in Life announced a new "confetti angel food" cake mix containing "colorful little morsels of sweetness". [3] In 1989, the Pillsbury Company introduced "Funfetti" cake, a portmanteau of fun and confetti , which achieved great popularity.
The range features 2 cakes, the first called "Colin the Groom" is a larger than standard Colin cake (weighing just over 2 kg) with the face featuring a bow tie and top hat. [10] The bridal version – named Connie the Bride – features a lace veil, confetti and a flower posy and also weighs just over 2 kg. [ 11 ]
The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use ...
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