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  2. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  3. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  4. LinkedIn - Wikipedia

    en.wikipedia.org/wiki/LinkedIn

    Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base. This is a common way for social media sites such as LinkedIn to generate revenue. [151] LinkedIn launched its carousel ads feature in 2018, making it the newest addition to the platform's advertising options. With carousel ads ...

  5. Ryan Roslansky - Wikipedia

    en.wikipedia.org/wiki/Ryan_Roslansky

    Ryan Roslansky (born December 4, 1977) is an American entrepreneur who is the chief executive officer (CEO) of LinkedIn, a business-related social networking website, since June 2020. [ 2 ] He started with LinkedIn in 2009 and was instrumental in the $1.5 billion acquisition of Lynda.com in 2015, the largest acquisition in LinkedIn's history at ...

  6. Chief content officer - Wikipedia

    en.wikipedia.org/wiki/Chief_content_officer

    A chief content officer (CCO) is a corporate executive responsible for the brand development through content creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO oversees the content creation team and make sure that all content initiatives are done the way it is envisioned.

  7. Online presence management - Wikipedia

    en.wikipedia.org/wiki/Online_presence_management

    Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...

  8. Chief commercial officer - Wikipedia

    en.wikipedia.org/wiki/Chief_commercial_officer

    It typically involves activities relating to marketing, sales, logistics, product development and customer service to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an ...

  9. Michael L. Iaccarino - Wikipedia

    en.wikipedia.org/wiki/Michael_L._Iaccarino

    Michael L. Iaccarino is an American business executive. He is the chairman and CEO of Data Axle, a data and marketing solutions company headquartered in Dallas, Texas. [1]He assumed the position in 2011 after serving as an executive advisor and operating executive at private equity investment firm CCMP Capital.

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