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Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Data science is "a concept to unify statistics, data analysis, informatics, and their related methods" to "understand and analyze actual phenomena" with data. [5] It uses techniques and theories drawn from many fields within the context of mathematics , statistics, computer science , information science , and domain knowledge . [ 6 ]
Tukey defined data analysis in 1961 as: "Procedures for analyzing data, techniques for interpreting the results of such procedures, ways of planning the gathering of data to make its analysis easier, more precise or more accurate, and all the machinery and results of (mathematical) statistics which apply to analyzing data." [3]
In business, data and information visualization can constitute a part of data storytelling, where they are paired with a coherent narrative structure or storyline to contextualize the analyzed data and communicate the insights gained from analyzing the data clearly and memorably with the goal of convincing the audience into making a decision or ...
While researching, it is important to distinguish what information is relevant to the data and avoiding excess, irrelevant data. [41] Research involves the collection and analysis of information and data with the intention of founding new knowledge and/or deciphering a new understanding of existing data. [42] Research ability is an analytical ...
Data analysis focuses on the process of examining past data through business understanding, data understanding, data preparation, modeling and evaluation, and deployment. [8] It is a subset of data analytics, which takes multiple data analysis processes to focus on why an event happened and what may happen in the future based on the previous data.
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. [1] It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
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