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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriting is basically marketing, so you usually need to reach a broad audience. Avoid complex sentences or technical jargon in your writing. Ensure the copy is fun and easy for the reader.
The Robert Collier Letter Book is a collection of letters and copywriting techniques written by self-help author and publisher Robert Collier in the early 20th century. The book is considered a classic in the field of direct-response marketing and copywriting, and is still used as a reference by many modern marketers and copywriters.
Copywriting, the process of writing the words that promote a person, business, opinion, or idea; Copywrite (rapper) (born 1978), underground hip-hop artist from Columbus, Ohio; Copywrite, a disk duplicator from Quaid Software
Their titles include copywriter, UX writer, product writer, technical writer, content marketing writer and more. Even more good news: These types of jobs were already remote friendly before the ...
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They handle everything from graphic design and video production to copywriting and branding. Companies like Riot Games have produced high-quality animated series based on their game universes ...
Some achieved notability in another field before becoming copywriters, while others have combined copywriting with another career. Gabriella Ambrosio, novelist and academic who continued to work in advertising. Pinkie Barnes, table tennis champion who later became a copywriter. Gary Comer, founder of a mail-order clothing company.
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