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Lucky Saint is brewed in Germany for the UK market, because UK law requires that if it were produced domestically it would have to contain no more than 0.05% alcohol in order to be labelled "alcohol-free", however this does not apply to products produced in the EU where the limit is only 0.5%.
The beer itself is of dark brown color. It almost looks like cola, though it develops a light brown foam. Due to the German beer purity law or Deutsches Reinheitsgebot, first established in 1516 Vitamalz cannot be sold in Germany as beer. It must be called malt drink (in German: Malztrunk).
This is how the rise to the largest German Altbier brewery with over 50 percent market share in Germany succeeded. Production reached 500,000 hectoliters as early as 1975 and 1,000,000 hectoliters six years later. In 1987, the Diebels brewery introduced the first alcohol-free Alt under the name Issumer Alt alcohol-free. [5]
The increase over the last few years, since they started making alcohol-free drinks in the 1990s, mirrors the statistics for the rest of Germany's beer industry. “The people are unfortunately — I have to say that as a brewer — unfortunately drinking less beer," Zollo said Friday, the day before Oktoberfest officially started .
In 2006 a new variety was added "Licher Weizen Hefe Hell" (Light Wheat Beer) and in 2007 another alcohol free Pilsener variety was added, in addition to this a seasonal brew was introduced called "Doppelbock". Starting in 2010, the brewery began producing "Licher x² Energy" (A drink containing 40% Pilsener beer and 60% energy drink).
Consider Lucky Saint, Britain’s top brand dedicated to alcohol-free beer, according to market research firm Circana—the company saw a whopping 158% sales growth in the week leading up to ...
It has 4.9% of alcohol by volume. Non-alcoholic beer has a wort of >7.3° Plato. Franziskaner Weissbier has 11.8° Plato wort and 5.0% of alcohol by volume. The brewery claims it brews the Franziskaner following the tradition of the German Purity Law of 1516. [8] Doppelbock Optimator has 7.6% of alcohol by volume.
The brewery's most popular beer is König Pilsener. [3] König Alt, a beer brewed in the Rhineland Altbier style, was developed in the 1970s, but then discontinued along with König Export and König Malz, a malt beer. New products include the alcohol-free Kelts beer, renamed König Pilsener Alkoholfrei in 2005. [4]
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