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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective might be to increase sales in a certain geographical market by pricing their own product or service ...
On the other hand, management is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively by means of its four functions: planning, organizing, directing, and controlling. These four functions depend on effective communication.
Controlling is the measurement and correction of performance to make sure that enterprise objectives and the plans devised to attain them are accomplished. According to Stafford Beer: Management is the profession of control. Robert J. Mockler presented a more comprehensive definition of managerial control:
Views on the definition and scope of management include: Henri Fayol (1841–1925) stated: "To manage is to forecast and to plan, to organize, to command, to co-ordinate and to control". [8] Fredmund Malik (1944– ) defines management as "the transformation of resources into utility". [9]
Management is the act of allocating resources to accomplish desired goals and objectives efficiently and effectively; it comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]