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Spratt's was the world's first large-scale manufacturer of dog biscuits. The company successfully promoted their array of products for dogs and other domestic animals through the astute use of snob appeal. The company was the first to erect a billboard in London.
Nature's Variety is a pet food company, wholly owned by Barcelona, Spain–based Agrolimen. [1] With manufacturing facilities in Lincoln, Nebraska , and headquarters in St. Louis, Missouri , Nature's Variety specializes in natural, raw, and grain-free foods for dogs and cats, including dry kibble and canned varieties.
Dick Van Patten's Natural Balance Pet Foods is an American pet food manufacturer with its headquarters located in Burbank, Los Angeles, California. [1] Established in 1989 by actor Dick Van Patten , the company markets itself as "Food For a Lifetime" and promotes itself as having "the finest food you can buy for your pet."
In 1999, another fungal toxin triggered the recall of dry dog food made by Doane Pet Care at one of its plants, including Ol' Roy, Wal-Mart's brand, as well as 53 other brands. This time the toxin killed 25 dogs. [128] A 2005 consumer alert was released for contaminated Diamond Pet Foods for dogs and cats.
For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs. Ed McMahon also had a long association with the product on television, and Garfield was a "spokescat" for the brand in the 1990s.
[4] [8] The first Friskies brand canned dog food was released in 1951 [4]: 225 and nine Friskies products were released from 1958 to 1963. [4] When Friskies cat food was introduced in the 1950s, cats were becoming more popular as pets, but dry food for cats had not been introduced yet. [2]
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