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  2. Assets vs. Expenses: Understanding the Difference - AOL

    www.aol.com/finance/assets-vs-expenses...

    An asset is anything of value that your company owns. Assets can be tangible, like a delivery van or a laptop, or intangible, like stocks or trademarks. Assets benefit your company by generating ...

  3. Intangible asset - Wikipedia

    en.wikipedia.org/wiki/Intangible_asset

    Intangible assets may be one possible contributor to the disparity between "company value as per their accounting records", as well as "company value as per their market capitalization". [5] Considering this argument, it is important to understand what an intangible asset truly is in the eyes of an accountant.

  4. How to Write a Business Plan - AOL

    www.aol.com/finance/write-business-plan...

    At the foundation of every strong business is a solid business plan. A business plan outlines important information regarding a company's operations and goals and serves as a blueprint for ...

  5. How Can I Value My Intangible Assets? - AOL

    www.aol.com/value-intangible-assets-145606496.html

    Unlike physical assets such as machinery or real estate, intangible assets lack a physical presence. They include things like brand recognition, customer loyalty, patents, copyrights and business ...

  6. Asset management - Wikipedia

    en.wikipedia.org/wiki/Asset_management

    Asset management is a systematic approach to the governance and realization of all value for which a group or entity is responsible. It may apply both to tangible assets (physical objects such as complex process or manufacturing plants, infrastructure, buildings or equipment) and to intangible assets (such as intellectual property, goodwill or financial assets).

  7. Asset - Wikipedia

    en.wikipedia.org/wiki/Asset

    Intangible assets are non-physical resources and rights that have a value to the firm because they give the firm an advantage in the marketplace. Intangible assets include goodwill, intellectual property (such as copyrights, trademarks, patents, computer programs), [4] and financial assets, including financial investments, bonds, and companies ...

  8. Goodwill (accounting) - Wikipedia

    en.wikipedia.org/wiki/Goodwill_(accounting)

    While a business can invest to increase its reputation, by advertising or assuring that its products are of high quality, such expenses cannot be capitalized and added to goodwill, which is technically an intangible asset. Goodwill and intangible assets are usually listed as separate items on a company's balance sheet.

  9. 15 Most Important Assets That Will Increase Your Net Worth - AOL

    www.aol.com/finance/15-most-important-assets...

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