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The shoe reselling market is dominated by StockX and GOAT, and eBay launched its own authenticated-sneaker initiative. [37] These sites provide a trusted platform for sneaker resellers, though on occasion they are accused of delivering counterfeit shoes that somehow passed their "legit checks," the specifics of which are kept close to vest.
GOAT was founded by Eddy Lu and Daishin Sugano in July 2015. [1] The idea for the platform was inspired by a purchase of sneakers by Sugano which turned out to be fake. Lu and Sugano launched GOAT as an online sneaker marketplace that would authenticate purchases to ensure no counterfeit shoes were sold.
In an amended filing to its trademark infringement suit, Nike takes aim at StockX's authentication process and says the marketplace sold fake Air Jordans.
Annual sales on StockX platform in the United States, including shoe models belonging to two different brands (YEEZY and NIKE x Off-White) The company's first "StockX Day" event in Detroit, which invited resellers, platform users, and industry influencers to meet employees and see operations, was held in October 2017 and attended by ...
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The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.
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