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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
Marketing communication can be summarized as falling into four categories, (paid, earned, social [or shared], and owned) media. [5] [2] This categorization is sometimes referred to as the PESO model. Paid media is a traditional approach to promotion, and usually takes the form of advertising or advertorials (paid opinion pieces).
MrBeast, aka Jimmy Donaldson, had a very, very good 2021 — the YouTube maestro pulled down $54 million in gross revenue last year, more than any YouTube creator in history, according to new ...
[326] [327] In early April 2017, the YouTube channel h3h3Productions presented evidence claiming that a Wall Street Journal article had fabricated screenshots showing major brand advertising on an offensive video containing Johnny Rebel music overlaid on a Chief Keef music video, citing that the video itself had not earned any ad revenue for ...
YouTube, the video operation of Google Inc. (NASDAQ: GOOG), will enter a field in which it has no business being. It will offer consumers paid channels of premium video content. YouTube's problem ...
45.8% of YouTube's total advertising audience is female, and 54.2% is male. [19] YouTube participates in ad targeting by analyzing Google searches and reviewing content searched. Ads can be targeted to specific video topics and keywords, and placed on channels or videos. [20] [non-primary source needed]
PayPal Honey has become known for its heavy use of YouTube advertising and channel sponsorships for its marketing. Similarly to NordVPN , Amazon's Audible , and Raid: Shadow Legends , it offers paid sponsorships to popular YouTube channels to advertise the service to their viewers.
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