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An individual's musical experience may affect how they formulate preferences for music from their own culture and other cultures. [7] American and Japanese individuals (non-music majors) both indicated preference for Western music, but Japanese individuals were more receptive to Eastern music.
As the original generation of rock and roll fans matured, the music became an accepted and deeply interwoven thread in popular culture. Beginning in the early 1950s, rock songs began to be used in a few television commercials; within a decade, this practice became widespread, and rock music also featured in film and television program soundtracks.
Culture also affects a person's ability to remember music. [36] A study on cross-cultural music memory was conducted by Demorest and Morrison (2016). In the study, Western participants were played six musical excerpts. Three of the excerpts were from Turkish classical music, and the other three were from Western classical music.
Musicologist Allan F. Moore states that there have been occasions when "audiences gravitate towards a centre" of pop music culture, the most prominent of which was in the early to mid 1960s, a period in which it "seems that almost everyone, irrespective of age, class or cultural background, listened to the Beatles". [8]
American popular music, as part of the wider U.S. pop culture, has a worldwide influence and following. [95] Mid-20th-century American pop stars such as Bing Crosby, Frank Sinatra, [96] and Elvis Presley became global celebrities, [89] as have artists of the late 20th century such as Michael Jackson, Prince, Madonna, and Whitney Houston.
The Rolling Stone Encyclopedia of Rock & Roll describes Presley as "an American music giant of the 20th century who single-handedly changed the course of music and culture in the mid-1950s". [1] His recordings, dance moves, attitude, and clothing came to be seen as embodiments of rock and roll.
Several authors and publications consider Taylor Swift a culturally significant music artist. [a]The American singer-songwriter Taylor Swift has influenced popular culture with her music, artistry, performances, image, politics, fashion, ideas and actions, collectively referred to as the Taylor Swift effect by publications.
Immigration, being a great part of music exportation, plays a big role in cultural identity. Immigrant communities use music to feel as if they are home and future generations it plays the role of educating or giving insight into what their culture is about. In Punjabi culture, music became the carrier of culture around the world. (Schreffler ...