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Instead, it selects a few companies whose insurance products were bought by similar drivers in the past, and gives those companies the insurance-seeker's contact information. The company representatives then will quote prices for products they offer. [4] The company's revenue model is lead generation. Its service is free to insurance-seekers.
In February 2014, Vishal Garg founded the company after he and his wife had a negative experience obtaining a mortgage to buy their first home. [7] In 2016, the company launched Better Mortgage and was approved to be a Fannie Mae seller/servicer. [8] In April 2019, the company partnered with Ally Financial to operate its mortgage platform. [9]
Customers receive price quotes for the various insurance products they choose and are contacted by outside insurance agents and/or companies to continue the purchasing process. In conjunction with the consumer-facing insurance quote system, they also operate a lead generating site as a marketing source for insurance agents.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
An independent agent may present you with an insurance quote from a smaller, unfamiliar company but one that still meets your needs and offers the right insurance coverage for your family.
Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.
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