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In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Currys plc) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital [6] (later changed to Currys Digital). In ...
Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, [4] which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
The company would later deal in many consumer electronics, with nationwide outlets in the United Kingdom and Ireland. In 1984, Dixons purchased rival Currys, though kept separate brand identities between the two stores. [1] Dixons typically encompassed shopping centres and town centres, whereas Currys were larger stores in out-of-town retail parks.
In 1984 Dixons acquired Currys, a retail chain with 570 shops selling electrical and other household goods; Currys retained its separate brand identity. [7]In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon, Lakeside Shopping Centre, Brentford and Staples Corner. [8]
PC World's website was merged into Currys in July 2019, resulting in the end of PC World as the separate retailer. Dixons Carphone announced they will rebrand as Currys plc in September 2021, dropping the PC World from the Currys name. The change also replaced Team Knowhow and Carphone Warehouse brands within the existing Currys brand. This ...
DID Electrical is an Irish chain of electrical and electronics shops. It has 23 outlets throughout Ireland, employing some 400 staff. [3] [4] [5] It was founded in 1968, with a shop on Mountjoy Square, Dublin. [6] [7] Its main competitors are Irish chain PowerCity and UK chain Currys.
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