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The pricing structure of the machine was designed to encourage customers to rent rather than buy: it could be rented in 1965 for $25 per month, plus 10 cents per copy. There was a meter, which the customer would read to fill out and mail a card to Xerox each month.
For example, when copying a set of 20 pages 20 times, a digital copier scans each page only once, then uses the stored information to produce 20 sets. In an analog copier, either each page is scanned 20 times (a total of 400 scans), making one set at a time, or 20 separate output trays are used for the 20 sets.
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
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So, if a newspaper charges $10 per column inch, the cost for the advertisement discussed above would be $180.00 (18 column inches multiplied by $10.00). Advertisements that span over more than one column also gain a small amount of extra space in between columns because they stretch across the gutters.
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