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  2. Scientific method - Wikipedia

    en.wikipedia.org/wiki/Scientific_method

    The history of scientific method considers changes in the methodology of scientific inquiry, not the history of science itself. The development of rules for scientific reasoning has not been straightforward; scientific method has been the subject of intense and recurring debate throughout the history of science, and eminent natural philosophers and scientists have argued for the primacy of ...

  3. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Analysis refers to dividing a whole into its separate components for individual examination. [10] Data analysis is a process for obtaining raw data, and subsequently converting it into information useful for decision-making by users. [1] Data is collected and analyzed to answer questions, test hypotheses, or disprove theories. [11]

  4. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details ...

  5. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    The choice of how to group participants depends on the research hypothesis and on how the participants are sampled.In a typical experimental study, there will be at least one "experimental" condition (e.g., "treatment") and one "control" condition ("no treatment"), but the appropriate method of grouping may depend on factors such as the duration of measurement phase and participant ...

  6. Systematic review - Wikipedia

    en.wikipedia.org/wiki/Systematic_review

    A systematic review is a scholarly synthesis of the evidence on a clearly presented topic using critical methods to identify, define and assess research on the topic. [1] A systematic review extracts and interprets data from published studies on the topic (in the scientific literature), then analyzes, describes, critically appraises and summarizes interpretations into a refined evidence-based ...

  7. Thematic analysis - Wikipedia

    en.wikipedia.org/wiki/Thematic_analysis

    This six-phase process for thematic analysis is based on the work of Braun and Clarke and their reflexive approach to thematic analysis. [1] [46] [47] This six phase cyclical process involves going back and forth between phases of data analysis as needed until the researchers are satisfied with the final themes. [1]

  8. Empirical research - Wikipedia

    en.wikipedia.org/wiki/Empirical_research

    Empirical evidence (the record of one's direct observations or experiences) can be analyzed quantitatively or qualitatively. Quantifying the evidence or making sense of it in qualitative form, a researcher can answer empirical questions, which should be clearly defined and answerable with the evidence collected (usually called data). Research ...

  9. Systems analysis - Wikipedia

    en.wikipedia.org/wiki/Systems_analysis

    Systems analysis is "the process of studying a procedure or business to identify its goal and purposes and create systems and procedures that will efficiently achieve them". Another view sees systems analysis as a problem-solving technique that breaks a system down into its component pieces and analyses how well those parts work and interact to ...