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Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it." [ 3 ] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.
Helena Rubinstein was Bara's makeup artist; she created mascara for the actress, relying on her experiments with kohl. [42] Others who saw the opportunity for the mass-market of cosmetics during this time were Max Factor Sr. and Elizabeth Arden. Many of the present day makeup manufacturers were established during the 1920s and 1930s.
The musical relates the rivalry between two important women of the cosmetics industry, Elizabeth Arden and Helena Rubinstein, from the 1930s to the 1960s.Elizabeth Arden was the daughter of a Canadian farmer and presented her products as emblems of an upper-class life of comfort.
The cosmetics industry responded to these challenges in several ways. New products were introduced, especially in skin care and sunscreen lines. [15] Manufacturers emphasized cost controls, quality, and selectivity in product introductions. [15] They also expanded into the ethnic, teen, and men's markets.
The comedy Lip Service by the Australian dramatist John Misto chronicles the life and career of Helena Rubinstein and her rivalry with Elizabeth Arden and Revlon. Lip Service premiered April 26, 2017, at the Park Theatre in London, under the title Madame Rubinstein , [ 16 ] before opening at Sydney's Ensemble Theatre in August of the same year.
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1735 Olentangy River Road, Columbus, Ohio · Directions · +1 614-461-3898