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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

3. Bing Webmaster Tools - Wikipedia

   en.wikipedia.org/wiki/Bing_Webmaster_Tools

   Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

5. Organic search results - Wikipedia

   en.wikipedia.org/wiki/Organic_search_results

   [7] [8] Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results. Users can prevent ads in search results and list only organic results by using browser add-ons and plugins. Other browsers may have different tools developed for blocking ads.

6. Google Search Console - Wikipedia

   en.wikipedia.org/wiki/Google_Search_Console

   Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

7. Semrush - Wikipedia

   en.wikipedia.org/wiki/Semrush

   Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]