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UTM parameters in a URL identify the marketing campaign that refers traffic to a specific website. [1] To define and append the relevant UTM parameters to the appropriate URLs, marketers routinely use simple, spreadsheet-based, or automated UTM builder tools, [3] including the Google Analytics URL Builder for websites. [4]
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis ) and optimizing viewing experience ( quality of service analysis).
Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. [16] [17] Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.
Connectors for Google platforms such as Google Analytics or Google Ads are free to use, while others require a subscription from an outside platform. [16] Users are also able to create their own connectors to any "internet accessible data source". Individuals can learn how to do this within Google Codelabs with this step-by-step tutorial. [17]
Google Sheets is a spreadsheet application and part of the free, web-based Google Docs Editors suite offered by Google. Google Sheets is available as a web application; a mobile app for: Android, iOS, and as a desktop application on Google's ChromeOS. The app is compatible with Microsoft Excel file formats. [5]
Historical office suite still available and supported. It includes a spreadsheet. Google Sheets – as part of Google Workspace suite, supporting both offline and online editing. IBM Lotus Symphony – freeware for MS Windows, Apple Mac OS X and Linux. Kingsoft Office Spreadsheets 2012 – For MS Windows. Both free and paid versions are available.
Rebang (Google China) – search trend site, similar to Google Zeitgeist. As of 2010, part of Google Labs. [120] Spreadsheets – spreadsheet management application, before it was integrated with Writely to form Google Docs & Spreadsheets. University Search – search engine listing for university websites.