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In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...
Blue Ocean Strategy is a business strategy book first published in 2005 and written by W. Chan Kim and Renée Mauborgne of The Blue Ocean Strategy Institute at INSEAD.The book illustrates what the authors believe is the best organizational strategy to generate growth and profits.
Renée Mauborgne (born 1963 [1]) is an American economist and business theorist.She is a professor of strategy at INSEAD, a business school based in France.Mauborgne is also the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute.
Coined by business professors W. Chan Kim and Renée Mauborgne, the term came to prominence with their 2005 book, Blue Ocean Strategy. As a method for business leaders to inject creativity into ...
However, researchers have found that the blue color in some blue wines comes from synthetic food coloring. [3] Blue wine's mild, sweet taste makes it best suited to the role of an aperitif or cocktail when dining. [4] Blue wine is named for its electric blue color. Its creators were inspired by the marketing theory in Blue Ocean Strategy. [5]
As a self-declared gamer, he focused on expanding the appeal of video games across demographics through a "blue ocean" business strategy. Nintendo attained record profits by 2009, and Barron's placed Iwata among the top 30 CEOs worldwide. Iwata expanded his strategy by defining a quality-of-life product line for the Wii that evolved into a ten ...
The Center for the Blue Economy says "it is now a widely used term around the world with three related but distinct meanings- the overall contribution of the oceans to economies, the need to address the environmental and ecological sustainability of the oceans, and the ocean economy as a growth opportunity for both developed and developing ...
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