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Puma decided to create a shoe to change the idea of what a sneaker would look like. The sneaker was designed by Heiko Desens and was released as an alternative to the "Puma Basket". [2] Tommie Smith (center) and John Carlos (right) showing the raised fist on the podium at the 1968 Summer Olympics.
Puma SE is a German multinational corporation who design and manufacture athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world. [8] The company was founded in 1948 by Rudolf Dassler (1898–1974).
The latest iteration of the modern Clyde line, the "Puma Clyde All-Pro" was released on November 19, 2020. The shoe was designed with Puma's own technology including a Pebax drop in the heel, ProFoam+ in the midsole, and an upper made with their own Matryx knit. The shoe was promoted by Kyle Kuzma. [8]
The new collaborative collection, per Kimora Lee Simmons, is designed to be a "merging of two iconic brands," in this case: Puma and Baby Phat.
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In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). Adidas introduced shoes customized for different sports, and grew rapidly.
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