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Krating Daeng (Thai: กระทิงแดง, RTGS: krathing daeng, pronounced [krà.tʰīŋ dɛ̄ːŋ]; lit. 'red bull' or 'red gaur') [1] is a non-carbonated energy drink created by Chaleo Yoovidhya. The drink is marketed and sold primarily in Southeast and East Asia; its derivative, Red Bull, is available in 165 countries. [2]
In 1987, the two launched an export version labelled "Red Bull", for which Chaleo provided the original formula (adapted for Western tastes under Mateschitz's guidance [11]), and Mateschitz the marketing. Each put up US$500,000 for 49 per cent of the Red Bull energy drink franchise, with Chaleo's son, Chalerm, owning the remaining two per cent. [8]
The origins of Red Bull date back to 1960s Thailand, but it began achieving widespread popularity as an après ski drink in Austria in the late-'80s. As of 2020, it's the most popular energy drink ...
In 2012, Red Bull released Red Bull Total Zero, a variant with zero calories. [47] In 2018, the company released Red Bull Zero, a different sugar-free formulation designed to taste more like the original flavour. [48] In 2009, Red Bull unveiled a highly concentrated variant of its drink called Red Bull Energy Shot, [49] supplied in 2 oz (60 ml ...
Popular energy drink Red Bull comes in a variety of flavors, with fans often referring to the different offerings simply by the color of their can.. But a recent change is causing distress among ...
[7] [8] Expanding its distribution to over 171 countries, the company sold over 11.5 billion cans of Red Bull in 2022, making it the world's most-consumed energy drink. [9] In 2018, Red Bull launched its line of organic sodas called Organics by Red Bull, most of it without caffeine. [10]
The brand, which launched in 2004, struggled to gain traction at first, but is now the third-largest energy-drink brand behind Red Bull and Monster.
Mateschitz developed Red Bull based on the Thai drink Krating Daeng, itself based on Lipovitan. Red Bull became the dominant brand in the US after its introduction in 1997, with a market share of approximately 47% in 2005. [27] In New Zealand and Australia, the leading energy drink product in those markets, V, was introduced by Frucor Beverages ...
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