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  2. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    In other words, people should not let sunk costs influence their decisions; sunk costs are irrelevant to rational decisions. Thus, if a new factory was originally projected to cost $100 million, and yield $120 million in value, and after $30 million is spent on it the value projection falls to $65 million, the company should abandon the project ...

  3. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    [73] (see also Sunk cost fallacy) Pseudocertainty effect, the tendency to make risk-averse choices if the expected outcome is positive, but make risk-seeking choices to avoid negative outcomes. [74] Status quo bias, the tendency to prefer things to stay relatively the same. [75] [76] System justification, the tendency to defend and bolster the ...

  4. Escalation of commitment - Wikipedia

    en.wikipedia.org/wiki/Escalation_of_commitment

    Economists and behavioral scientists use a related term, sunk-cost fallacy, to describe the justification of increased investment of money or effort in a decision, based on the cumulative prior investment ("sunk cost") despite new evidence suggesting that the future cost of continuing the behavior outweighs the expected benefit.

  5. High-speed rail’s ‘sunk-cost fallacy’ — spending good money ...

    www.aol.com/high-speed-rail-sunk-cost-133000271.html

    The sunk-cost problem helps explain why it was so hard to end that war. It is worth considering this problem as we reflect on current wars. The sunk-cost fallacy applies in our thinking about the ...

  6. List of fallacies - Wikipedia

    en.wikipedia.org/wiki/List_of_fallacies

    Sunk costs fallacy - refusal to leave a situation because you have already put large amounts of ... (or refuting because the arguer is wealthy). (Opposite of appeal ...

  7. Sunk cost fallacy: Economics claims FarmVille isn't fun - AOL

    www.aol.com/news/2011-03-30-sunk-cost-fallacy...

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  8. Have You Stayed Too Long? These Are the 3 Signs of a Sunk ...

    www.aol.com/stayed-too-long-3-signs-132500818.html

    This could be because of the sunk-cost fallacy. It’s a term borrowed from the finance world, but you don’t have to know a ton about economics to get it. “The sunk-cost fallacy refers to the ...

  9. Cognitive bias mitigation - Wikipedia

    en.wikipedia.org/wiki/Cognitive_bias_mitigation

    Gambler's fallacy (aka sunk cost bias), the failure to reset one's expectations based on one's current situation. For example, refusing to pay again to purchase a replacement for a lost ticket to a desired entertainment, or, refusing to sell a sizable long stock position in a rapidly falling market.