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In 1990, Charan, including the Toy Biz subsidiary, was purchased by businessman Ike Perlmutter. [9] In 1993, Toy Biz made a deal for "exclusive, perpetual, royalty-free licenses" of Marvel Characters for 46 percent of Toy Biz equity. [10] Avi Arad, a toy designer and comic book fan joined Toy Biz that same year. [9]
Marvel Legends is an action figure line based on the characters of Marvel Comics, initially produced by Toy Biz, then by Hasbro. This line is in the 6-inch (150 mm) scale, with spin-off lines in the 4-inch (100 mm), 8-inch (200 mm), and 12-inch (300 mm) scale.
After Hasbro gained the rights to produce Marvel toys, the company continued with the theme of Build-A-Figure pieces. Also, Hasbro's new molds mostly eliminated finger joints, a mainstay of the Toy Biz era, and the comic book pack-ins. All the figures in the Terrax and Arnim Zola waves were labelled with a "The Return of Marvel Legends" sticker.
This list includes figures that are available exclusively through specific retailers, events, and limited-edition releases, such as those from Amazon, Walmart, Target, and conventions like San Diego Comic-Con. Exclusive releases are notable in the Marvel Legends series for their unique sculpts, exclusive accessories, limited production runs ...
ToyBiz then continued the concept of clamshell packaging with inclusive comic book for their Marvel Legends line in 2002. Previous to the 6" line released in 2001 with clamshell packaging, Toybiz had used the 'Spider-Man Classics' logo for 5" scale figures with less articulation for a series of 2 packs as well as a series titled 'Spider-Man ...
Spider-Man and Friends was a line of action figures and related merchandise featuring the comic book character Spider-Man and other characters appearing in Marvel Comics publications, released by Marvel Entertainment's toy division, Toy Biz, from 2003 to 2006.
Secret Wars was a 1984-1985 line of action figures and playsets, launched as a tie-in between Marvel Comics and the Mattel toy company. The line was a reaction to DC Comics' 1984 deal with Kenner Products for the Super Powers Collection. Mattel, concerned about losing the DC account to Kenner, made a similar deal with Marvel.
Hulk Classics was an action figure line based on the characters of Marvel Comics, and produced by Toy Biz in 2003. The line revolves around the Hulk and his supporting cast from the comic book series.
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