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The World Curling Championships began in 1959 as the Scotch Cup. The Scotch Cup was created by Toronto public relations executive and former sports journalist Stanley D. Houston on behalf of the Scotch Whisky Association, a client of Houston's agency Public Relations Services Limited, which was looking to generate increased North American exposure for its products.
The 2017 World Men's Curling Championship (branded as Ford World Men's Curling Championship 2017 for sponsorship reasons) was a curling event that was held from April 1 to 9 at Northlands Coliseum in Edmonton, Alberta. Canada won the title for the 36th time overall and the second consecutive year.
It will be the fourth World Men's Championship held in Saskatchewan and the third World Championship held in Moose Jaw, succeeding the 1979 World Junior Curling Championships and the 1983 Pioneer Life World Women's Curling Championship. [2] The format for the Championship will feature a thirteen team round robin.
The 2011 World Men's Curling Championship (branded as Ford World Men's Curling Championship 2011 presented by Richardson for sponsorship reasons) was held in Regina, Saskatchewan, Canada from April 2–10, 2011. [1] In the final, Jeff Stoughton skipped the Canadian rink to a 6–5 victory over Scotland's Tom Brewster.
The 2015 World Men's Curling Championship (branded as Ford World Men's Curling Championship 2015 for sponsorship reasons) was held from March 28 to April 5 at the Scotiabank Centre in Halifax, Nova Scotia, Canada.
The 2013 World Men's Curling Championship (branded as the Ford World Men's Curling Championship 2013 for sponsorship reasons) was held from March 30 to April 7, 2013 at the Save-On-Foods Memorial Centre in Victoria, British Columbia, Canada.
The 2014 World Women's Curling Championship (branded as Ford World Women's Curling Championship 2014 for sponsorship reasons) was held from 15 to 23 March at the Harbour Station in Saint John, New Brunswick. [1] In the final, Switzerland, skipped by Binia Feltscher upset the host Canadian team, skipped by Rachel Homan in a surprise win, 9–5 ...
The 2005 World Men's Curling Championship (branded as 2005 Ford World Men's Curling Championship for sponsorship reasons) was held from April 2–10, 2005 at the new Save-on-Foods Memorial Centre in Victoria, British Columbia.