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Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. [3] The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. [4]
A combination of a primary product with additional goods and services defines the total product to the customer. [1] In other words, a CBP is a combination of services and goods that adds value to the primary product acquired by the customer. The primary product is the "core" offering that attracts customers and satisfies their basic needs ...
"Core benefits" is the term given to benefits which all staff enjoy, such as pension, life insurance, income protection, and holiday. Employees may be unable to remove these benefits, depending on individual employers' preferences. Flexible benefits, often called a "flex scheme", is where employees are allowed to choose how a proportion of ...
Performs an accessory role regarding the product's core benefits; Is not a single technique, rather it is a set of techniques used for a specific purpose; Cokecaps is a manufacturer-sponsored sales promotion targeted at consumers. Both manufacturers and retailers make extensive use of sales promotions.
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A product with a successful customer value proposition is directly linked to a product's actual and sustained performance versus competition. The two main attributes that allow consumers to differentiate among products are price and quality. Finding the correct balance between these two attributes usually leads to a successful product.