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  2. How companies can crack the brand trust code - AOL

    www.aol.com/finance/companies-crack-brand-trust...

    Trust is just one dimension of a brand’s credibility, along with expertise and likability, Keller notes. ... “The opposite of trust is not distrust, but it’s disgust,” Travis says. “Once ...

  3. Trust - Wikipedia

    en.wikipedia.org/wiki/Trust

    Trust metric, a measurement of the degree to which group members trust each other, as in online networking Trusted system , a computerized system relied on to enforce a security policy Web of trust , a system used in cryptography to establish authenticity

  4. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    The urge to do the opposite of what someone wants one to do out of a need to resist a perceived attempt to constrain one's freedom of choice (see also Reverse psychology). Reactive devaluation: Devaluing proposals only because they purportedly originated with an adversary. Social comparison bias

  5. BreadTube - Wikipedia

    en.wikipedia.org/wiki/BreadTube

    BreadTube or LeftTube is a loose and informal group of online personalities who create video content, including video essays and livestreams, from socialist, social democratic, communist, anarchist, and other left-wing perspectives.

  6. 'The Trust' star Bryce Lee says his strategy was 'lay low ...

    www.aol.com/news/trust-star-bryce-lee-says...

    Bryce from The Trust opens up about his decision to reveal that he was a millionaire and the consequences of getting eliminated. ... Why he did the opposite. Odeya Pinkus. Updated March 5, ...

  7. Trust (social science) - Wikipedia

    en.wikipedia.org/wiki/Trust_(social_science)

    Trust is the belief that another person will do what is expected. It brings with it a willingness for one party (the trustor) to become vulnerable to another party (the trustee), on the presumption that the trustee will act in ways that benefit the trustor.

  8. Talk Show That’s ‘The Opposite’ of The View in ... - AOL

    www.aol.com/talk-show-opposite-view-works...

    An “all-ladies talk show” that aims to be “the opposite of The View” is being developed by Rob Schneider, the SNL alum shared this week on Fox News @ Night. Schneider hopes to begin taping ...

  9. Trust capital - Wikipedia

    en.wikipedia.org/wiki/Trust_capital

    Trust capital is a compound of: Reliability capital, that is received from others, Trustfulness capital, that is given to others. They supplement each other and multiply their compounded effect, meaning the trust capital. The effect of trust capital is reduced by the impact of its opposite, distrust capital. [4]