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Process uses and gratification involve the experience of purposeful navigating or random browsing of the Internet in its functional process. Social uses and gratification encompass a wide range of forming and deepening social ties. Scholars like LaRose utilize UGT to understand Internet usage via a socio-cognitive framework.
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
Social media causes people multitask and spend more time online. Social media requires a great deal of self-referential thought. People use social media as a platform to express their opinions and show off their past and present selves. In other words, as Bailey Parnell said in her Ted Talk, we're showing off our "highlight reel" (4).
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Uses and gratifications theory is a discipline which considers why anyone would volunteer time to create a user review. [24] Some researchers suggest that internal behaviours that value social benefits, self-enhancement, concern for others and the need for gratification are more likely to provide user reviews. [ 23 ]
Instead, these silent reviewers make gestures and use expressions to indicate their feelings about the products, garnering some creators millions of views and likes on TikTok and other social ...
Problematic social media use is associated with various psychological and physiological effects, [15] such as anxiety and depression in children and young people. [16] A 2022 meta-analysis showed moderate and significant associations between problematic social media use in youth and increased symptoms of depression, anxiety, and stress. [17]
Countries like Australia have introduced laws to limit social media use among teens, reflecting ongoing concerns about the impact of these platforms on young people’s well-being.