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Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". [11] [12] [13]
Herta Herzog-Massing (August 14, 1910 – February 25, 2010) was an Austrian-American social scientist specializing in communication studies.Her most prominent contribution to the field, an article entitled "What Do We Really Know About Daytime Serial Listeners?", is considered a pioneering work of the uses-and-gratifications approach and the cognitive revolution in media research.
Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...
Theories such as the Uses and Gratifications Theory, Social Learning Theory, and Cultivation theory offer insights into how individuals learn from media, how media shapes people’s perceptions of reality, and how media satisfies individuals' needs. Research influences what content is produced, what content is consumed, and how media is used to ...
[citation needed] Later, two theoretical perspectives, uses-and-gratifications (Katz et al. 1973, [64] Rubin 2009 [63]) and selective exposure theory (Knobloch-Westerwick 2015, [65] Zillmann & Bryant 1985 [66]), were developed based on this assumption and aimed to pinpoint the psychological and social factors guiding and filtering an audience's ...
The theory is you can reset your brain’s reward system by taking a break from behaviors you find harmful and want to change. A quick search on TikTok yields thousands of hits on “dopamine ...
In this context, the concept of motivation is defined based on previous theories such as selective exposure and uses and gratifications theory. This means that a teenager's motivation to attend to certain media might be based on affective , behavioral , cognitive and instrumental needs, or it could also simply be a result of habituation (Steele ...
World renowned Austrian neurologist Sigmund Freud introduces his theory on psychosexual development, which asserts that there is an immature clitoral orgasm and a mature vaginal orgasm. He states that the clitoris is the site for pre-pubescent orgasms but upon reaching puberty, healthy women should begin having vaginal orgasms instead.