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"Live for Now", also known as "Live for Now Moments Anthem", [2] is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding."
The lyrics were rewritten by the songwriters—together with US advertising executive Bill Backer and US songwriter Billy Davis—as a jingle for The Coca-Cola Company's advertising agency, McCann Erickson, to become "Buy the World a Coke" in the 1971 "Hilltop" television commercial for Coca-Cola and sung by the Hillside Singers. [4] "Buy the ...
No sooner had Pepsi launched its shiny and expensive global campaign starring the effervescent Kendall Jenner in a very "woke" and zeitgeisty protest-themed commercial, it had to pull the ad in ...
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. [1] The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. [1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
Prolific commercial and music video director Joe Pytka, who directed the original Pepsi spot, tells Yahoo Entertainment that many people have reached out to him about the reimagining. "Some people ...
Far and few supermodel moments are more iconic than Cindy Crawford’s 1992 Pepsi commercial. The hair flip! Those short shorts! That soda can! See Cindy Crawford's Best Beauty Looks of All Time.
The film starred Esther Ralston and was a commercial success. [11] Arzner's success led Paramount to hire her as director for three more silent films, Ten Modern Commandments (1927), Get Your Man (1927), and Manhattan Cocktail (1928), after which she was entrusted to direct the studio's first talking picture, The Wild Party (1929), a remake of ...
In 2021, Pepsi’s decision to take its best-known product off the Super Bowl ad roster was seen as emblematic of a wave of moves by big marketers to keep some of their popular brands away from ...