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During the 1960s, Joanie Sommers sang two popular commercial songs ("It's Pepsi, for those who think young" and "Now you see it, now you don't, oh, Diet Pepsi") for Pepsi-Cola that were run in commercials and for which she came to be often referred to as "The Pepsi Girl." In 1974 Joseph Nicoletti, then of Brooklyn N.Y., now a music-film ...
Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. [1] The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. [1] Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna.
Pepsi-Cola is the drink for you. [1] This 1939 jingle focused on the simple proposition that Pepsi was just as good as Coke, but better value. The Pepsi Generation campaign represented a major shift away from that line of thinking; rather than being just as good as Coke, Pepsi was different from Coke. The Pepsi Generation and its associated ...
Prolific commercial and music video director Joe Pytka, who directed the original Pepsi spot, tells Yahoo Entertainment that many people have reached out to him about the reimagining. "Some people ...
Far and few supermodel moments are more iconic than Cindy Crawford’s 1992 Pepsi commercial. The hair flip! Those short shorts! That soda can! See Cindy Crawford's Best Beauty Looks of All Time.
Madonna’s two-minute, Joe Pytka-directed Pepsi commercial — a decidedly wholesome affair titled “Make a Wish,” depicting the pop singer watching old home movies and revisiting her ...
At the height of the Cola Wars, marketer Sergio Zyman persuaded Coca-Cola executives to create and air commercials with Cosby praising Coke for being less sweet than Pepsi, [45] which was aired only in areas where sales of Pepsi were dominant. [45] One commercial from the series features Cosby "rubberfacing an icky frown" and describing Pepsi ...
Despite the original two-minute commercial reaching an estimated 250 million viewers in over 40 countries, Pepsi pulled the commercial in April 1989 and canceled its sponsorship contract with Madonna.