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A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.
A display board, also known as poster board, is a board-shaped material that is rigid and strong enough to stand on its own, and generally used paper or other materials affixed to it. Along with quad charts , display boards were an early form of fast communication developed by the National Weather Service of the United States Department of ...
A typical school in North America will display a variety, including: advertising tie-ins (e.g. an historical movie relevant to a current topic of study): alphabet and grammar, numeracy and scientific tables, safety and other instructions (such as lab safety and proper hand washing), artwork, and those created by the students for display.
A standee is an American term for a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure. They are typically made of foam-board, and may range from large self-standing posters to elaborate three-dimensional display devices with moving parts and lights.
Poster board: A poster is a very simple and easy visual aid. Posters can display charts, graphs, pictures, or illustrations. The biggest drawback of using a poster as a visual aid is that often a poster can appear unprofessional. Since a poster board paper is relatively flimsy, often the paper will bend or fall over.
Marketers use posters to achieve advertising objectives and increase brand awareness by placing multiple units in strategic locations while lowering the cost per thousand impressions. This is a standardized poster format, typically measuring 12'3" x 24'6"; formally known as a 30-Sheet Poster. [citation needed]
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