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  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The neoclassical approach is to call on rational economic man to solve both. Economic relationships that reflect rational choice should be ‘projectible’. But that attributes a deductive power to ‘rational’ that it cannot have consistently with positivist (or even pragmatist) assumptions (which require deductions to be simply analytic ...

  3. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    Mental accounting incorporates the economic concepts of prospect theory and transactional utility theory to evaluate how people create distinctions between their financial resources in the form of mental accounts, which in turn impacts the buyer decision process and reaction to economic outcomes.

  4. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  5. Psychophysiological economics - Wikipedia

    en.wikipedia.org/wiki/Psychophysiological_economics

    Psychophysiological economics differs from behavioral economics by focusing on direct measures of physiological change and observational data, in addition to attitudinal measurement. Psychophysiological economics also differs from functional magnetic resonance imaging , which is typically applied exclusively to the study of brain activity.

  6. Philosophy and economics - Wikipedia

    en.wikipedia.org/wiki/Philosophy_and_economics

    Philosophy and economics studies topics such as public economics, behavioural economics, rationality, justice, history of economic thought, rational choice, the appraisal of economic outcomes, institutions and processes, the status of highly idealized economic models, the ontology of economic phenomena and the possibilities of acquiring knowledge of them.

  7. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1] [2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  8. Social choice theory - Wikipedia

    en.wikipedia.org/wiki/Social_choice_theory

    Social choice theory is a branch of welfare economics that extends the theory of rational choice to collective decision-making. [1] Social choice studies the behavior of different mathematical procedures (social welfare functions) used to combine individual preferences into a coherent whole.

  9. Neuroeconomics - Wikipedia

    en.wikipedia.org/wiki/Neuroeconomics

    It studies how economic behavior can shape our understanding of the brain, and how neuroscientific discoveries can guide models of economics. [ 1 ] It combines research from neuroscience , experimental and behavioral economics , and cognitive and social psychology.