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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands [3] alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail color, beauty tools, body products, and hair care items.
Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. [1] The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [ 2 ] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.
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In May 2019, Nykaa acquired 20Dresses.com, a private women's styling platform. [47] In 2021, Nykaa Fashion acquired the India fashion jewellery brand, Pipa Bella, [48] and the Indian skincare brand, Dot & Key. [49] In 2022, Nykaa acquired an 18.51% stake in Indian skincare brand Earth Rhythm. [50]
Until it ceased operations in 2023, it had no inventory. Instead, it operated by shipping vendor-owned merchandise at its fulfillment centers, or drop shipping directly to customers. [8] [9] [10] With sales that generally lasted 72 hours, [11] the store offered discounts every day. [12] In 2014, half of Zulily's orders came from mobile devices. [5]
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