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Exact Data was founded in 2001 with the name Custom Offers LLC. The company has operated under several names, including Mosaic Data Solutions and ConsumerBase LLC. The company was renamed Exact Data in 2013. Lawrence Organ is the current CEO. Founded as Custom Offers LLC, 2001; Acquired by Mosaic Group, renamed Mosaic Data Solutions, 2002
In 2012, the company received a $70 million Series A investment from Sequoia Capital and Accel, [14] [15] It was the largest joint investment to date by these two firms. [16] In September 2014, the two firms returned to Series B funding, led by Insight Partners worth $150 million, a record for a Utah-based company, and valuing the company at $1 billion.
Some personalized marketing can also be automated, increasing the efficiency of a business's marketing strategy. For example, an automated email could be sent to a user shortly after an order is placed, giving suggestions for similar items or accessories that may help the customer better use the product he or she ordered, or a mobile app could ...
The firm heavily invests in screening potential cardholders. Once proper clients are identified, the firm retains 97% of its profitable customers. They implement CRM by marketing the right products to the right customers. The firm's customers' card usage is 52% above the industry norm, and the average expenditure is 30% more per transaction.
None of the "firms" within the Big Four is actually a single firm; rather, they are professional services networks.Each is a network of firms, owned and managed independently, which have entered into agreements with the other member firms in the network to share a common name, brand, intellectual property, and quality standards.
Arthur Andersen LLP was an American accounting firm based in Chicago that provided auditing, tax advising, consulting and other professional services to large corporations. By 2001, it had become one of the world's largest multinational corporations and was one of the "Big Five" accounting firms (along with Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers).
ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...