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Equivocation (or the magician's choice) is a verbal technique by which a magician gives an audience member an apparently free choice but frames the next stage of the trick in such a way that each choice has the same end result. [2] An example of equivocation can be as follows: A performer deals two cards on a table and asks a spectator to ...
It is a marketing strategy commonly employed by Public Relations (PR) firms, that involves placing a premeditated message in the "mouth of the media." The third party technique can take many forms, ranging from the hiring of journalists to report the organization in a favorable light, to using scientists within the organization to present their ...
Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.
Subvertising (a portmanteau of subvert and advertising) is the practice of making spoofs or parodies of corporate and political advertisements. [1] The cultural critic Mark Dery coined the term in 1991. [2] Subvertisements are anti-ads that deflect advertising's attempts to turn the people's attention in a given direction. [3]
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
[2] [4]: 186 With strict implication, p will imply z, but if at each step the probability is 90%, for example, then the more steps there are, the less likely it becomes that p will cause z. A slippery slope argument is typically a negative argument where there is an attempt to discourage someone from taking a course of action because if they do ...
An illustration of a weasel using "weasel words". In this case, "some people" are a vague and undefined authority. In rhetoric, a weasel word, or anonymous authority, is a word or phrase aimed at creating an impression that something specific and meaningful has been said, when in fact only a vague, ambiguous, or irrelevant claim has been communicated.
Examples of fear appeal include reference to social exclusion, and getting laid-off from one's job, [6] getting cancer from smoking or involvement in car accidents and driving. Fear appeals are nonmonotonic , meaning that the level of persuasion does not always increase when the claimed danger is increased.