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  2. How Much Is Nike Worth and Is It Worth Buying? - AOL

    www.aol.com/much-nike-worth-worth-buying...

    Nike Brand Revenue: $44.436 billion Geographic Operating Segments (North America, Europe/Middle East/Africa, Greater China, Asia Pacific/Latin America): $5.995 billion Footwear: $29.143 billion

  3. Nike, Inc. - Wikipedia

    en.wikipedia.org/wiki/Nike,_Inc.

    Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

  4. Nike's Intangibles: a Good Fit - AOL

    www.aol.com/news/2012-05-16-nikes-intangibles-a...

    Keep up with Nike, including news and analysis as it's published, by adding the company to your free, personalized watchlist. At the time this article was published Rex Moore owns none of the ...

  5. Just Do It - Wikipedia

    en.wikipedia.org/wiki/Just_Do_It

    The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...

  6. 'We lost our obsession with sport': New Nike CEO outlines ...

    www.aol.com/lost-obsession-sport-nike-ceo...

    The best way for Nike to be Nike, according to Hill, is to an prioritize athlete-driven approach, create demand for the brand, support on-the-ground teams in major cities and countries and re ...

  7. Shoe Dog - Wikipedia

    en.wikipedia.org/wiki/Shoe_Dog

    Shoe Dog [2] is a memoir by Nike co-founder Phil Knight. [3] The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies. It also highlights certain parts of Phil Knight's life. The book was ghostwritten by J. R ...

  8. Swoosh - Wikipedia

    en.wikipedia.org/wiki/Swoosh

    Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...

  9. Nike Sets a Power Brand Free and Reaps Billions - AOL

    www.aol.com/2013/07/16/nike-sets-a-power-brand...

    Here's a classic underground question from the last century, a sort of Rorschach test of popular culture that you can pose to your friends and acquaintances: Just who was Chuck Taylor, of Converse ...