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The JD.com Inc. headquarters during a ceremony marking company's 20th anniversary and 618 shopping event in Beijing, China, on Sunday, June 18, 2023. - Bloomberg/Getty Images
JD.com started the e-book selling business online on 20 February 2012, and provided customers with more than 80,000 electronic books. JD.com also offered discounts to the buyers, this situation was the unfoldment of a new round of price war. [62] On 17 April 2013, most of the e-books on Dangdang's website were free for users to download.
618 shopping day is a shopping festival created by JD.com.The festival is celebrated annually on the 18th June (6th Month), hence the name '618'. [1]'618' is significant as is the date JD.com was founded by Liu Qiangdong on 18 June 1998. [2]
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