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In 1974, Butlin's leisure company asked the bakery to create a Yorkshire pudding for its holiday camps which led to the development of the Aunt Bessie's brand as of 2016 producing 20 million Yorkshire puddings a week. [5] The company acquired Abel & Cole in 2012 and The Food Doctor in 2016. [6] The company sold Aunt Bessie's to Nomad Foods in 2018.
In April 2018, Nomad Foods completed its purchase of Goodfella's Pizza, previously owned by 2 Sisters Food Group, for €225 million, and in June 2018, it agreed to acquire British frozen food maker Aunt Bessie's for €280 million.
In early 2008, sales of the Aunt Bessie's Homestyle mashed potato doubled when it featured in Delia Smith's How to Cheat at Cooking for use in a shepherd's pie. [14] The same year, the company name was changed to Aunt Bessie's Ltd. [15] In its list of Britain's biggest brands, The Grocer ranked Aunt Bessie's at 50 in 2016 and 55 in 2017.
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