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The AFL–NFL merger agreement of June 1966 called for a "world championship game" between the league champions. When a date of January 15, 1967, was established, the AFL title game was moved to January 1, same as the NFL championship game in Dallas. The AFL game was at 1 p.m. EST, televised by NBC, and the NFL game followed at 4 p.m. on CBS. [1]
On June 9, 1960, the league signed a five-year television contract with ABC, which brought in revenues of approximately $2.125 million per year for the entire league.On January 29, 1964, the AFL signed a lucrative $36 million television contract with NBC (beginning in the 1965 season), which gave the league money it needed to compete with the NFL for players.
On January 29, 1964, NBC signed a five-year deal with the American Football League (replacing ABC in that role), paying them US$36 million to televise its games.. The 1965 AFL season began many occasions through the years of NBC's October Sunday telecasts that being forced to shift to local stations and productions due to NBC's commitment to postseason baseball.
The last AFL game on ABC television was the All-Star Game on January 16, 1965; rights were sold in January 1964 to NBC for $36 million over five years, beginning with the 1965 season. [2] [3] This infusion of cash helped spur a bidding war for talent with the NFL, which led to the AFL–NFL merger agreement in June 1966.
Here’s who and what to watch in Sunday’s game at Buffalo, N.Y. Kickoff is set for 5:30 p.m. (Central) and the game will be broadcast by CBS. Chiefs player to watch: wide receiver Rashee Rice
Only a handful of games during the rest of the season were shown in color, along with the NFL Western Conference Playoff, the NFL Championship Game, [7] the Playoff Bowl and the Pro Bowl. In 1966, most of the network's NFL games were broadcast in color, and by 1968, all of the network's NFL telecasts were in color.
During the 1950s, the National Football League had grown to rival Major League Baseball as one of the most popular professional sports leagues in the United States. One franchise that did not share in this newfound success of the league was the Chicago Cardinals – owned by the Bidwill family – who had become overshadowed by the more popular Chicago Bears.
Prior to the season, the AFL–NFL merger was announced in June, and both leagues agreed to have their champions meet in an annual AFL-NFL World Championship Game (later known as the Super Bowl), beginning in January 1967. Additionally, a common draft was introduced, with the first held in March 1967.