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After the issuance of Executive Order No. 14 (s. 2023) and the classification of the Pambansang Pabahay Para sa Pilipino as a national program, Memorandum Circular No. 24 was signed, establishing the Bagong Pilipinas as the administration's brand of governance and leadership. [2] The name is derived from a campaign jingle used during Marcos's ...
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The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
The 2010 presidential campaign of Benigno Aquino III, then Philippine Senator, began when he announced his candidacy for the presidency of the Philippines at the Club Filipino, Greenhills, San Juan, Metro Manila, on September 9, 2009, 40 days after the death of his mother, former President Corazon Aquino.
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The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced, in 2012, with "It's More Fun in the Philippines!". [1] [2]