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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA, which sells many items of furniture that require assembly.
IKEA launched a new side table called SÄVA. The table, designed to resemble a pizza saver , would be boxed in packaging resembling a pizza box , and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants.
Private Parts and Pieces IV: A Catch at the Tables is the ninth studio album by English multi-instrumentalist and composer Anthony Phillips. It was released in April 1984 by Passport Records as the fourth instalment to his generic album series, Private Parts & Pieces. A release in the United Kingdom followed in 1990 by Virgin Records.
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