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As the oldest extant market research company in India, Kantar IMRB has been responsible for establishing the first and only household panel, the first television audience measurement system and the first radio panel in the country and has played a key role in the development of market research in India. It has been rated the 'Best Market ...
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1 ] It is an important component of business strategy [ 2 ] and a major factor in maintaining competitiveness .
RNB Research is a global market research company, headquartered in New Delhi, India. [1] [2] RNB Research operates through its own offices in 15 cities across 10 countries - China, Egypt, GCC, India, Kenya, Philippines, Russia, South Africa, Thailand & Vietnam. [3] [4] RNB Research specializes in qualitative and quantitative custom market research.
Pages in category "Market research companies of India" The following 5 pages are in this category, out of 5 total. This list may not reflect recent changes. A.
Marketing Research Clients are beginning to demand highly personalized and specifically focused products from the marketing research firms; big data is great for identifying general market segments, but is less capable of identifying key factors of niche markets, which now defines the competitive edge companies are looking for in this mobile ...
Traditionally the two parameters used to categorize consumers were occupation and education of the chief wage earner (head) of the households. The SEC classification, created in 1988, was ratified by Market Research Society of India (MRSI), is used by most media researchers and brand managers to understand the Indian consuming class.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.